If you’re DIY-ing your brand, or you’re preparing to work with a designer and you’re searching for some font-pairing inspiration (whether for your logo or your website/graphics), it’s important to know what to look for and where to find it.
First things first, let’s talk about free fonts.
Free font sites provide fonts that are free for personal use and often have limited licenses that you must consider. You might be able to use some that have commercial licenses and are still free, but make sure to check first!
Some of these free sites also encourage you to donate to the font designer. Oftentimes, I like to peruse fonts that I want to use for a client job — and experiment with a few. But, once I find the right font, I either find the link to the designer’s site to purchase it OR find a provided link that connects to creative resource sites like Creative Market or Design Cuts, where you can also purchase a commercial license for the font — and that might run anywhere from $12-30. Although other typefaces can cost much more, I like finding these types of fonts that are more affordable and that I know I am legally “OK” using.
Here are my go-to free sites:
To skip the free sites (although they are great for searching a certain style and experimenting with different typefaces in your design — “try before you buy”) and go straight to buying more high-end or premium options...
Here are my go-to purchasing sites:
You can usually still find a collection of free fonts on the premium sites as well. Free or premium, the best brands tend to use a solid and effective pairing of serif and sans serif typefaces. For help with choosing the right fits, check out my post about this very topic.
No matter what font selections you make, just remember that if you’re going to use it for your brand (or you’re a designer working on a client’s brand) you must check the licensing. If it’s a free font, is it free for personal + commercial use OR just personal? If it’s only free for personal use and you buy a license (even for just $12) — that’s just (1) license for your use, on your computer. You’ll most likely need to buy a second one for client or vendor use.
Branding 101 - Free Downloadable Guide
It's 2018 — how is your branding looking? Would you like to give it a bit of a makeover or refresh? Do you have a logo, website and more that you absolutely love…or…not so much? If you’re not a design professional, branding might be something that you don’t love to do for your business or you simply don’t have time for, so let someone else take over! Sign-up below to receive the link to download my free PDF tool “Branding 101: What it is, what it isn’t and why you need it” — right now! This quick and simple guide will walk you through why it’s important to establish consistent and memorable branding within your biz — and if you can DIY some of it or if you should hire that professional. If you have any questions after going through it, let’s connect and chat some more!