Although we are experiencing an Indian summer here in southern Indiana, the leaves are changing and the temps are dropping. I’m arranging pumpkins and mums on my outside porches. It’s official: fall is finally here.
With the changing of the seasons, as a designer, I often like to read up on the emerging color trends that accompany them. While it’s obviously important to stick with your brand colors for consistency purposes, I’m a big believer that it’s OK to experiment with some different palettes if you’re creating or launching something that is seasonal or holiday-specific. As you might know from one of my past blog posts, colors have such power in evoking certain emotions and feelings. Add the magical transition of a new season to the mix and you can have a lot of fun with graphics for social media use, blog posting, sales page layouts and more — whether you work with a designer or DIY it.
With that, take into consideration these unique colors + combinations and leave a comment below with a link to some of your seasonal print + digital pieces!
1. Fall into the warm + cozy
To me, the popular fall palettes this year that seem to work well are mixes of warm colors. Think along the lines of burnt oranges, wines and caramels — with some blue + green hues thrown in to add a touch of “nature.” They’re all inviting and derived from the outside environment.
2. 50 shades of…
Clearly, grey is the perfect neutral tone that isn’t just meant for winter. It’s a great choice for a secondary color to be used with almost any brand palette (I use it constantly.) However, it’s an obvious choice for a classic, timeless and clean look. Combine grey with with shades of lilac, navy, tan, gold and blue — and you have the ultimate winter palette!
3. Links for inspiration:
To dive in further, I’ve provided links to more detailed palettes that I briefly touched on above. Which ones are your favorites?
Color Trends (this includes a palette for this fall + past seasons’ as well)
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