I was talking to a friend just last week who is getting ready to launch her new business. We were talking about branding and how she wants it to look “high premium” because her services won’t be cheap.
I told her: “like attracts like.” Have you ever heard of that phrase? Probably so. We are what we attract — what we put out into the universe is often what we get back. In running a business and developing the visual side of its brand, it’s important to remember that not everyone is supposed to be or will be your ideal client. You need to have a niche market/target demographic/specific style that you serve, so that you only attract and serve those types of people. If you offer a service or sell a product with a fancy steakhouse price tag, you don’t want to attract someone who is only looking to buy a cheeseburger at McDonald’s and not spend more than $5.
The more that your values align with your client’s, the more that they understand that what you have to offer is worth every penny and the more that you will attract the right kinds of buyers. The money won’t matter — they will believe in and need so much of what you can give them, that they won’t bat an eyelash at the price. And, they will happily refer you to other (hopefully) like-minded folks needing the same things.
1. You will look more professional.
Not only will you look the part of an expert, prospective clients will also look at you in the same way. When you have professional branding in place and look just a little “fancy” — you will also attract others who are sophisticated. If I am seeking a certain professional to work with, whether it’s a copywriter, business coach, etc., I’m going to look at their logo, website, social media, the way they speak, the way they write, the type of content that they put out and more. If everything is really sleek and professional and I genuinely connect with and like what I see, I’m going to reach out to chat with them about what they can do for me. If their branding isn’t cohesive, they don’t show consistency in any ways, they seem scattered or don’t speak or appear confident, they’re not going to impress me for a second and I will pass.
2. You will feel more professional.
Plain and simple, when you LOOK more professional, you FEEL more professional. Many of us “work from home” entrepreneurs are definitely in tank tops and yoga pants most days, but when we do get dressed up, have our makeup on and hair done, don’t we just automatically walk with a little extra pep in our step? I know that I do. I feel better about myself and the confidence shows. It does for anyone! When you have a logo, website, photography and content that you’re proud of and want to show off to the world, people will see the pride and joy that you take in your work.
3. The right people will trust and believe in you.
If you look high premium, feel high premium and have high premium prices to match, you will attract high-premium clients. This is because people who trust what you’re saying, doing and have to offer them (and believe in your brand) will buy from you without questioning it. They realize and see the importance in what you offer and that it will benefit them. They will pay you what you want and on time, because you would do the same if you were investing in a service to scale and grow your business, right? I have come to find that when I immediately connect with a prospective client, they like everything that I’m saying and agree with it, I don’t even have to work at the actual sale of my services. The conversation and process is fun and effortless. They already like me, trust me and know that I can do a great job for them. Then, when I say the cost and that I require a 50% deposit to begin the work and the final 50% due at completion of the project, they say: “Send me the contract and invoice!” Not every client is perfect and like this every time, but the more that you exude professionalism, class, expert thoughts/content, strong visuals and more (thanks to great branding) — the more likely that you will attract the same back.
Branding 101 - Free Downloadable Guide
I got a question for ya. How is your branding looking? Do you have a logo, website and more that you absolutely love…or…not so much? If you’re not a design professional, branding might be something that you don’t love to do for your business or you simply don’t have time for, so let someone else take over! Sign-up below to receive the link to download my new and free PDF tool “Branding 101: What it is, what it isn’t and why you need it” — right now! This quick and simple guide will walk you through why it’s important to establish consistent and memorable branding within your biz — and if you can DIY some of it or if you should hire that professional. If you have any questions after going through it, let’s connect and chat some more!