Whether you’re a small business owner still DIY-ing your branding and visuals, or you’re a professional designer (like me) — it’s important to have go-to creative resources online that you regularly visit. You might be needing to look for new fonts, piece together a new color palette, design some simple illustrations or icons for your website or need new, strong photos to use within your blog and social media graphics. Or, you might simply hit a wall from time to time and need to download some new templates and find inspiration for your designs.
Below is a quick-hit list of (just a few of) my favorite sites that I constantly defer to when I’m working on a new brand for a client or even my own business development graphics. Leave a comment and let me know what a few of yours are as well, if they’re not listed here, so that I can check ‘em out!
Creative Market: This is absolutely one of the best online resources for design! You can find and purchase anything that you need — from fonts, to vector illustrations, stock photos, textures, patterns — and beyond. They also email featured freebies that you can download (which I do often! Gotta love a free font that comes with a commercial license or some new vector watercolor splashes!) They even offer templates for flyers, brochures, social media graphics, business cards, logos and more. Buy from one of their package options and stay stocked up on your credits, so that you can quickly download what you need, when you need it! (I know that I do.)
FontSquirrel + DaFont: As mentioned in my recent blog post about free + premium fonts, free font sites provide fonts that are free for personal use and often have limited licenses that you must consider. You might be able to use some that have commercial licenses and are still free, but make sure to check first!
FontSquirrel advertises itself as being 100% free for commercial use.
A site like DaFont offers plenty of free fonts (but mainly for personal use) and encourage you to donate to the font designer. Oftentimes, I like to peruse fonts that I want to use for a client job — and experiment with a few. But, once I find the right font, I either find the link to the designer’s site to purchase it OR find a provided link that connects to creative resource sites like Creative Market or Design Cuts, where you can also purchase a commercial license for the font — and that might run anywhere from $12-30. Although other typefaces can cost much more, I like finding these types of fonts that are more affordable and that I know I am legally “OK” using. But again, if you’re using a font for fun or with a personal project (that isn’t classified as “commercial”) then certainly play with free fonts! There are countless collections on these two sites alone, ranging from handwritten/cursive, to holiday-themed, to retro and more!
Pexels.com + Unsplash.com: According to the Pexels website: “It's hard to understand complex licenses. That is why all photos on Pexels are licensed under the Creative Commons Zero (CC0) license. This means that the pictures are completely free to be used for any legal purpose. The pictures are free for personal and even for commercial use. You can modify, copy and distribute the photos. All without asking for permission or setting a link to the source. So, attribution is not required.”
The same applies to Unsplash.com. There are many photos that crossover between the two sites, because they are so similar. I use these sites because the stock photos are beautiful, sleek and artistic. They are not like what you will find on iStock or Shutterstock that are a bit generic — and that everyone has used at one time or another. The best part, they are 100%, totally free to use!
Canva: By now, I’m sure that you’ve heard of or are using Canva for creating graphics, especially if you’re DIY-ing your designs. I used to not be super crazy about this platform, as I felt that it made “everyone a designer” but now, I see its importance as I help to serve small business owners who are creating their own graphics, until they have a budget to work with a professional designer. I’m actually planning to setup and share an account with my social media strategist, so that we can quickly create and access graphics together. I currently design my brand images in Photoshop, so this will help to free up some space on my computer and allow me to be more efficient with the constant creation of small + simple graphics. (And, I can still use my brand + stock photos, fonts + colors, so that my graphics look just as professional as before.) With that said, Canva is great when it comes to creating a template for anything imaginable — posters, flyers, social media graphics, cards and more. And, it uses a drag-and-drop format, which makes it user-friendly and pretty intuitive to pick up on.
Colour Lovers: This is a handy site for browsing and creating color palettes, shapes and patterns. It also provides you with the RGB, CMYK and HEX codes, so that you can use the exact swatches in your designs. If you’re not sure what the color modes that I just mentioned mean, reference this post that I just wrote last week about color systems!
I like to use this website when I’m experimenting with colors for a logo or creating the official palette for a client’s brand. I like to see what works well together and what doesn’t and file/save away different collections and themes. Even if I don’t end up using a particular palette for the current project that I’m working on, I might use it for another one in the future!
With this list of resources, you should be equipped with some solid, go-to sites for discovering fonts, downloading graphic templates and photos, designing your own graphics and creating color palettes. Happy designing!
Branding 101 - Free Downloadable Guide
If you’re not a design professional, branding might be something that you don’t love to do for your business or you simply don’t have time for, so let someone else take over! Sign-up below to receive the link to download my new and free PDF tool “Branding 101: What it is, what it isn’t and why you need it” — right now! This quick and simple guide will walk you through why it’s important to establish consistent and memorable branding within your biz — and if you can DIY some of it or if you should hire that professional. If you have any questions after going through it, let’s connect and chat some more!