Branding 101 +
Brand Launch Checklist
DOWNLOAD THESE FREE GUIDES BELOW!
Branding 101: What it is, what it isn't and why you need it!
In this downloadable guide, I talk a lot about how branding is so much more than just a logo, a website or the way you talk to your audience. I say that it’s an ever-evolving and changing process — and a brand will only grow bigger, better and stronger with time. Branding isn’t just a collection of material things, either. It’s the experience someone has when they come into contact with your identity.
Your Brand Launch Checklist
Whether you are getting ready to launch your new business or you’ve rebranded an existing one, it’s crucial to have at least a few, specific bases covered — before you put it all out into the wild! Download this checklist, review the items — and make sure that you can answer each one simply + quickly.
Overall, think about who you are, what you do, who you want to serve, what you want to be known for, the value that you offer and how you want your clients to feel when they experience you.
Print off the checklist, answer each question and then either hang it by your workspace or keep it close by so that you can use it as a handy resource — whenever you are needing some brand clarity!