This week, I tried something different. Instead of writing out a lengthy blog post, I shot and edited a video! I compressed everything that I wanted to say to you, presented it in a fun way and hopefully it’s something that you can quickly watch during a work break or listen to from your phone — or even while you’re on the road. The best part? It’s valuable insight and knowledge, unscripted, straight from me, off the fly. Seriously, I didn’t even really prepare or rehearse anything. I wanted to just talk to you like I would a client or friend! And the (really, really) best part is it’s only 3 minutes long. I know that time is money and we never have enough of it in the day. And, certainly not enough of it to fill with silly, time-wasting things. I touched on a few of these same elements a couple of weeks ago in regards to branding, but they also apply to a logo design, in and of itself. They’re always important to remember and keep in mind — and worth hearing again.
So, if you feel so inclined, please take a quick three minutes from your day and learn about (3) very simple elements that elevate a logo into greatness. They might seem like no-brainers or small things, but they will actually help your logo (whether you’re designing your own, designing a client’s or you’re the client working with a designer) make a big impact, within any medium or platform. And, if you only have ONE minute today and not three, I’ve outlined the elements below for your quick reference, so that you can skip the video. Either way, enjoy!
1) It’s simple.
It’s true, you know. Less is ALWAYS more. It’s easy to over-complicate and over-detail a logo. When it looks too busy, with too many colors and fonts involved, take a step back, peel away a few layers and let it breathe. A logo needs to be simple because people will quickly look at it. And, it needs to translate across a variety of platforms. Whether it’s printed on a business card, displayed on your website or even on a highway billboard, it needs to be able to appear big or small, in color or black and white. The simpler it is, the easier that this can be achieved.
2) It’s memorable.
A logo should be easy to remember and recognize. There needs to be SOMETHING about it that stands out and makes it unique or different. It can be designed in a similar style to others, but there still needs to be an element to it that really gives it that “WOW!” factor. Think Nike, for example. I’ve mentioned it before, but it’s really just a glorified checkmark — a simple “swoosh.” That’s all it has to be. It’s a universal icon and recognized literally anywhere, by anyone. You might not be Nike, but your logo can still can special and stand out in a crowd.
3) It can stand the test of time.
A logo should not look dated. Even if it’s designed today, it needs to still look modern, be attractive and be relevant five or even ten years from now. When a client is paying for a logo design (and this is something that I keep in mind with my own work) they’re making an investment in their brand. They don’t want to spend hundreds or thousands once a year on a logo redesign, just so they can look current and “with the times.” And, that defeats the whole purpose of branding altogether, because one solid identity is never established or around for very long to become known, stand out and make a difference, if it’s constantly being revisited and tweaked. Going back to #1, designing it in simplistic and minimal ways will also help to make this happen. There can be variations or color swap-outs made to it even a couple of years down the road, but the main foundation, overall structure and look of it needs to stay intact.
Branding 101 - Free Downloadable Guide
Here we are, 2017! How is your branding looking for the new year? Do you have a logo, website and more that you absolutely love…or…not so much? If you’re not a design professional, branding might be something that you don’t love to do for your business or you simply don’t have time for, so let someone else take over! Sign-up below to receive the link to download my new and free PDF tool “Branding 101: What it is, what it isn’t and why you need it” — right now! This quick and simple guide will walk you through why it’s important to establish consistent and memorable branding within your biz — and if you can DIY some of it or if you should hire that professional. If you have any questions after going through it, let’s connect and chat some more!