rebrand

4 ways to refresh your brand

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Refresh vs. Rebrand – a never-ending debate in the life of a small business owner!

How do you know when it’s time to add some spark back into your visual identity or wipe the slate clean and start from scratch all over again?

Sometimes, we can get ahead of ourselves. It’s easy to want a new logo or website when we stare at these major components of our brand day in and day out. I get it, we tire of them. I feel the same way about my own print + digital materials.

However, the point of branding is to establish consistency. You need a cohesive look and feel to everything that represents and expresses you, so that people become familiar with and trust you. On the flip side, sometimes a logo can become outdated and after years of looking a certain way, it’s OK to take the leap and go through a full rebrand. However, before you step off that ledge, think to yourself – what if I just refreshed my brand in a few small and easy steps? You might be surprised at the simple ways that you can enhance it and add extensions – to make it feel new – but without the time and expense of executing an entire facelift.

1. Add a font to your typography collection.

I don’t recommend using five different typefaces throughout your branding, but if you have one or two that you consistently use (and hopefully they’re a serif and sans serif combo) it’s OK to add in a third option. Maybe this is a script, handwritten or more “fun” font that you use for some headlines, quotes, social media graphics, highlighted blocks of text, etc. Something to add additional interest or flair to your content and design.

2. Add a color to your palette.  

In a very similar and really easy way, introduce a new color to your existing swatches. I believe that you can have 4-5 different colors working together for your brand (unlike fonts, I cap those off at 3 max) and it can be fun to add one more to the mix. Even if you don’t add something super vivid and different, it could be as simple as a neutral option like a grey, ivory or beige. This can also add a sophisticated touch to your branded materials. And, here is what I have to say about choosing the right combination of colors.

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 3. Introduce elements like a secondary logo mark/icon, textures or patterns.

Adding some visual elements that can be used throughout your website, social media graphics and print stationery can be a great way to bring a new dynamic to your branding, without doing an entire overhaul. No matter how great your logo is, you do have to look at it every single day. You probably think of ways that you would tweak it or what you want your next one to look like. Instead of going that far, though, why not add a secondary version of your logo to be used for special occasions? Many businesses use icons and monograms as simplified versions of their logo, when they don’t want or need to use the original version. These smaller marks can absolutely be consistent with your brand and use elements, fonts and colors from your logo, but in a new and unique way. You can create some icons to be sprinkled throughout your website, to help break-up page sections or represent your services or social media handles — that still match your brand. You can also introduce some nice textures and patterns as extensions to your color palette, to add more visual interest to your graphics. I especially like this step because it allows you to add some new elements to your brand, without doing a full-blown rebrand.

4. Invest in brand photography.  

This is a step that I took myself in my business this year and it’s such a game changer! If you’re using the same stock photos over and over again or you don’t have any actual photos of yourself and your working space, now is the time to invest in a professional photographer! At the beginning of the year, I found a photographer whose style I really liked on Facebook and who was located in my city. We met at a local studio/co-working space that is a renovated warehouse and spent the morning capturing headshots and shots of me working with my “tools” – like my laptop, iPad, sketchbook and journal. We incorporated two outfit changes and some different backgrounds — and they turned out perfect, exactly as I envisioned. She gave me around 100 to keep, so I use them regularly on my website, in blog graphics and social media graphics. I feel so much more professional with them — and, I like posting them knowing that nobody else in the world as the exact same shots. I highly recommend investing in unique photos, rather than the same stock photos that everyone else on the Internet is using. **Sidenote, you can also go to a craft store like Hobby Lobby, buy up some paper textures to use as backgrounds, office supplies and fun props — and style your own photo shoot of flat lays to freshen up your blog and Instagram feed. Again, this way, you’re at least using your own photos!**


Branding 101 - Free Downloadable Guide
I got a question for ya. How is your branding looking? Do you have a logo, website and more that you absolutely love…or…not so much? If you’re not a design professional, branding might be something that you don’t love to do for your business or you simply don’t have time for, so let someone else take over! Sign-up below to receive the link to download my new and free PDF tool “Branding 101: What it is, what it isn’t and why you need it” — right now! This quick and simple guide will walk you through why it’s important to establish consistent and memorable branding within your biz — and if you can DIY some of it or if you should hire that professional. If you have any questions after going through it, let’s connect and chat some more!

6 signs that it's time for a rebrand

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When is it time for a total rebrand? This can be a tough question for any entrepreneur — especially when you might be busy and perfectly successful, but you’re noticing that some of what used to work before just isn’t cutting it anymore.

Before you consider an entire rebrand, consider the signs below and if you’ve been experiencing the majority of them. If you’re not experiencing them so much, but you feel like your brand could at least use a little refreshing (without the time and investment spent in a rebrand, check out this post first.) If not, keep reading!

1. Your logo is dated

When you don’t love your logo anymore or want to show it off, it’s time to change things up. Maybe this is an identity that you used to like and has worked for years, but it doesn’t work anymore — and that’s OK. Creating a new face for your brand will set the tone for everything else — your colors, fonts, textures, patterns, social media graphics, photography and more — that will all work together well, be memorable and people will know and recognize that it’s you.

2. You’re not consistently using specific color palettes and typography

Speaking of colors and fonts, does anything seem to match anymore? Are you using different templates, photography and graphics that just aren’t cohesive or represent your brand? Do you feel like everything is all over the place? A rebrand will establish you with not only a new logo, but also a new color palette (primary and maybe even secondary ones) and at least 2-3 (no more than that, though) fonts to use for everything — throughout print and digital platforms.  

3. Your website is also dated and hard to navigate

Like your logo, if your website is outdated, visitors won’t want to stick around for very long or even know you, what you offer or what they’re even looking at. Is your site mobile-friendly and responsive? Do you use opt-ins to capture emails for your subscription list and to reach prospective clients? Do you blog? Do you give visitors a quick and easy way to contact you? Do you use photography or generic stock photos that anyone can see anywhere? Outside of a Facebook page, a website is absolutely necessary to have because it’s your business’s online home. Even if Facebook or other social media channels disappear tomorrow, you will still have your website (and email list!)  

4. You can’t explain what your business does or who your ideal client is  

You’ve been everything to everyone. What services do you offer? Who do you enjoy working with the most? If your branding is all over the place, less than ideal people will want to hire you for services that you don’t want to offer anymore or even like doing. You won’t attract those you want to. But, if you have a brand that really speaks to what you’re about, who you serve and the specific services that you offer, you will filter out (for the most part) those who aren’t going to be a good fit for you.  

5. Your mission statement and values aren’t clear anymore

These are elements that should be in place and solidified even before you have visuals created. If these aren’t clear, then not much about your brand is. Who are you? What do you do? Who do you serve? What do you want to be known for? Once you can answer these, you’re more likely to have visual branding that complements your messaging and makes you stand out even more, especially in a saturated online market.

6. Your business model or strategy has changed

Like your mission and values statements, if your business plans and strategies for running your business and getting clients changes or is non-existent, it impacts your entire brand in a huge way. Be clear on where you hang out, where you want to be seen, who you want to attract, how you want to work with clients, how you plan to deliver services and products (and get paid) and more. Again, once that is reestablished, your new visual branding will more easily be created and implemented.


Branding 101 - Free Downloadable Guide
I got a question for ya. How is your branding looking? Do you have a logo, website and more that you absolutely love…or…not so much? If you’re not a design professional, branding might be something that you don’t love to do for your business or you simply don’t have time for, so let someone else take over! Sign-up below to receive the link to download my new and free PDF tool “Branding 101: What it is, what it isn’t and why you need it” — right now! This quick and simple guide will walk you through why it’s important to establish consistent and memorable branding within your biz — and if you can DIY some of it or if you should hire that professional. If you have any questions after going through it, let’s connect and chat some more!

4 ways to refresh your brand

Refresh vs. Rebrand – a never-ending debate in the life of a small business owner!

How do you know when it’s time to add some spark back into your visual identity or wipe the slate clean and start from scratch all over again?

Sometimes, we can get ahead of ourselves. It’s easy to want a new logo or website when we stare at these major components of our brand day in and day out. I get it, we tire of them. I feel the same way about my own print + digital materials.

However, the point of branding is to establish consistency. You need a cohesive look and feel to everything that represents and expresses you, so that people become familiar with and trust you. On the flip side, sometimes a logo can become outdated and after years of looking a certain way, it’s OK to take the leap and go through a full rebrand. However, before you step off that ledge, think to yourself – what if I just refreshed my brand in a few small and easy steps? You might be surprised at the simple ways that you can enhance it and add extensions – to make it feel new – but without the time and expense of executing an entire facelift.

1. Add a font to your typography collection.

I don’t recommend using five different typefaces throughout your branding, but if you have one or two that you consistently use (and hopefully they’re a serif and sans serif combo) it’s OK to add in a third option. Maybe this is a script, handwritten or more “fun” font that you use for some headlines, quotes, social media graphics, highlighted blocks of text, etc. Something to add additional interest or flair to your content and design.

2. Add a color to your palette.  

In a very similar and really easy way, introduce a new color to your existing swatches. I believe that you can have 4-5 different colors working together for your brand (unlike fonts, I cap those off at 3 max) and it can be fun to add one more to the mix. Even if you don’t add something super vivid and different, it could be as simple as a neutral option like a grey, ivory or beige. This can also add a sophisticated touch to your branded materials. And, here is what I have to say about choosing the right combination of colors.

 3. Introduce elements like a secondary logo mark/icon, textures or patterns.

Adding some visual elements that can be used throughout your website, social media graphics and print stationery can be a great way to bring a new dynamic to your branding, without doing an entire overhaul. No matter how great your logo is, you do have to look at it every single day. You probably think of ways that you would tweak it or what you want your next one to look like. Instead of going that far, though, why not add a secondary version of your logo to be used for special occasions? Many businesses use icons and monograms as simplified versions of their logo, when they don’t want or need to use the original version. These smaller marks can absolutely be consistent with your brand and use elements, fonts and colors from your logo, but in a new and unique way. You can create some icons to be sprinkled throughout your website, to help break-up page sections or represent your services or social media handles — that still match your brand. You can also introduce some nice textures and patterns as extensions to your color palette, to add more visual interest to your graphics. I especially like this step because it allows you to add some new elements to your brand, without doing a full-blown rebrand.

4. Invest in brand photography.  

This is a step that I took myself in my business this year and it’s such a game changer! If you’re using the same stock photos over and over again or you don’t have any actual photos of yourself and your working space, now is the time to invest in a professional photographer! At the beginning of the year, I found a photographer whose style I really liked on Facebook and who was located in my city. We met at a local studio/co-working space that is a renovated warehouse and spent the morning capturing headshots and shots of me working with my “tools” – like my laptop, iPad, sketchbook and journal. We incorporated two outfit changes and some different backgrounds — and they turned out perfect, exactly as I envisioned. She gave me around 100 to keep, so I use them regularly on my website, in blog graphics and social media graphics. I feel so much more professional with them — and, I like posting them knowing that nobody else in the world as the exact same shots. I highly recommend investing in unique photos, rather than the same stock photos that everyone else on the Internet is using. **Sidenote, you can also go to a craft store like Hobby Lobby, buy up some paper textures to use as backgrounds, office supplies and fun props — and style your own photo shoot of flat lays to freshen up your blog and Instagram feed. Again, this way, you’re at least using your own photos!**


Branding 101 - Free Downloadable Guide
I got a question for ya. How is your branding looking? Do you have a logo, website and more that you absolutely love…or…not so much? If you’re not a design professional, branding might be something that you don’t love to do for your business or you simply don’t have time for, so let someone else take over! Sign-up below to receive the link to download my new and free PDF tool “Branding 101: What it is, what it isn’t and why you need it” — right now! This quick and simple guide will walk you through why it’s important to establish consistent and memorable branding within your biz — and if you can DIY some of it or if you should hire that professional. If you have any questions after going through it, let’s connect and chat some more!