creative entrepreneur

3 Reasons Why Any Entrepreneur Can DIY Their Own Visual Brand

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I’m a big believer in not being a “jack of all trades.” While it’s great to be multi-talented and have different skill sets, it’s very important to focus on what you’re really good at and outsource the other tasks that you don’t have time for or enjoy.

Hold the phone, for a second. I know what you might be thinking. Not every entrepreneur is in a spot to hire help. Sometimes, that has to wait and come a little further down the road. Everyone is at a different place in their journey. And, I also agree with that!

Designing visuals is definitely an area that can be a bigger investment — hiring a professional designer to not only take care of your branding upfront (establishing the official look and feel of your business) but also providing support for on-going print and digital design tasks is something that needs to be budgeted for. And, there’s certainly a professional skill set that comes with using design software and working with high-quality graphics.

Until you’re able to do that…

You might be thinking that if you’re not a professional designer, you can’t create a professional brand for yourself.

You’re not sure how to even start. How to pick colors, how to find and download fonts, what software to use, what file formats a logo should be saved in, what else you even need beyond a logo — and you’re feeling overwhelmed.

Never fear, I’m here to let you in on a little secret:

ANY entrepreneur can DIY their visual brand!

Here are just 3 reasons why...

1. You know your business better than anyone.

You can translate your ideas, thoughts, feelings, strategy, mission, values and creativity into a foundational, visual brand identity that will be consistent, cohesive, look professional — and attract those dream clients you’ve been wanting to find. Because, only you know who you truly are, what you want to do or be known for — and who you want to work with

2. You are more creative than you realize.

Growing up naturally creative and an “arts-y” kid, I really used to dislike the idea that “anyone can be creative.” It made it sound like it was too easy and I felt that it downplayed the arts and those who were really gifted towards them. Because I was young, I simply didn’t realize that creativity involves so much more than just having the ability to draw on paper, like I always enjoyed doing. Now, I know that truly anyone can be creative! If you have a brain and a heart — and you’re passionate about your business, you have the ability to transfer your ideas, thoughts, visions and dreams to the screen or on paper, with the right help. All you have to do is see the bigger picture!

3. You’re smart and willing to learn.

As entrepreneurs, it’s a very innate thing to have an unquenchable thirst for more — learning, growing, evolving. How do we make ourselves and our businesses better? With that comes an open mind for continuing education and investing in professional development. As long as you have that drive and desire to learn more and be/do better, then you have the smarts to follow simple instructions, guidelines and templates that would show you to build a visual brand, right? I thought so!

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3 reasons why hiring a designer is an investment, not an expense

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If you’re a small business owner, but not a designer, you might be spending a lot of time creating the visual branding and miscellaneous designs for promoting your business — from your logo, to your website, to your social media graphics, business cards and beyond. In your mind, you justify working on these tasks yourself instead of delegating them because you might think that you don’t have the extra money to pay a professional designer. And, there is nothing wrong with DIY-ing any aspect of your business for a little while, especially when you’re just starting out or don’t have the extra funds. Been there, done that (and still doing it to some extent!)

However — look at things a different way. The time and energy that you spend on designing could be spent working in other areas of your business — the things that you’re really good at and enjoy doing. If you’re like me, you’ve heard this philosophy countless times — outsource what you don’t have time for or don’t enjoy. Spend time working on your business, not in your business. And, it’s incredibly true. When you’re a service provider especially, time is money. You trade hours for dollars. When you spend a few hours a week in Canva creating graphics for an upcoming launch or event, or in a DIY website builder like Wix making updates to your site, you’re spending the same hours that could be spent serving your clients, making you money. Your own business development is very important, just like your paying work, but you would actually save a lot of time, mental capacity (and therefore, money) if you would hire a pro who could take all of those extra tasks off of your plate. How does that sound?

Here are (3) big reasons why you should look at hiring a designer to help you run your business — and why it’s an investment in the long run — and not “just another” expense.

1. A designer becomes apart of your team and understands your brand.

When you hire the right designer, they become your dependable, go-to creative pro. Someone you know who you can always count on. This is something that I pride myself on, when working with my clients. A designer can become a creative extension of your team… a partner… and someone with whom you build a strong, long-term relationship. They are someone who you can trust and who knows your brand inside and out. They can master your look and feel… and most importantly, will keep things consistent and always looking professional. They can also stay on top of print and digital trends, bringing new ideas to the table, so that your overall brand identity stays fresh, modern and relevant.

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2. You will save time and money.

As touched on at the beginning, if you’re a service provider, you are trading hours for dollars. You only have so much time in the day. Wouldn’t you rather spend time getting client work done and other tasks that you enjoy (and will make you money?) When you’re DIY-ing graphics, it’s easy to get lost in a program, unsure of choosing fonts and colors, what file formats to use, how to download high-resolution photos and more — and before you know it, 3 hours have gone by and been lost. Instead, why don’t you rest easy knowing that your visuals are being taken care of in a timely fashion, with no issues, by someone who is an expert?

3. Your business will grow and look professional.

Once you hire a designer, you have access to a pro who can turn around most any creative project that you can dream up. Whether you need a landing page for a new course that you’re launching, pins to be uploaded to Pinterest that ultimately drive traffic to your website, a brochure or flier to pass out at a local networking event or Facebook ads for a new campaign, your designer can create these deliverables quickly and efficiently — which allows you to show up across multiple platforms, several times a day. The more that you are visually out there, the more that you are seen and positioned as an expert at what you do. Professional visuals can more easily attract the right clients and customers. And again, because you’re not creating these materials yourself, you’re making more money in your business by getting your own work done at a faster pace and for more clients — and ALL of these things simply add up to more money in your pocket. As your brand identity continues to grow, so will your business. And, you will always look legitimate and professional — and taken seriously — because your branding is consistent and created by the same person time after time.  

7 reasons that you need a strong brand (no matter how small you are)

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As a small business owner, you might not think that establishing professional and sophisticated branding is necessary until you become a little “bigger.” The truth is, in order to grow, be recognized and become more known, branding is essential and one of the most important investments that you can make in your business. It can take your business from “blah” to “ahh!” and I’ve outlined just a few reasons why, in today’s mini blog post:

1. You will be taken seriously.  

If you look consistent and legitimate, then you will look more professional. And, the more professional that you look, the more that people will view you as an expert, like you, trust you and hire you. Plain and simple.

 2. You will be memorable.

The more that you show up consistently, the more that your potential clients will start to recognize you — over and over again. People like familiarity and to be connected to something that they feel they’ve known forever. Which leads me to #3.

 3. You will be trusted.

You’ve probably heard business coaches and thought leaders mention the “know, like, trust” factor. Well, it’s definitely a very real thing. When it comes to potential customers, they first have to get to know you. Once they know you and see what you’re about/represent, they begin to truly like you. Finally, once they like you, the more likely they are to trust you. And once you have that trust, you have the start of a beautiful business relationship — and they will most likely end up hiring you.

4. Your mission and vision will be stronger.

I always say that even before design and visuals come into play, you need to determine the mission/vision of your business — it’s one of the first and most important parts of branding. You need to know who you are, what you do and who you serve. Who is your niche market? What do you want to become known for? Once these components are solidified, you will find that your overall identity looks so much more professional, because you know exactly who you are.

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5. You will be unique.

Professional branding will set you apart and help you to stand out from the crowd. In this saturated world of online business, there are a million other people who do exactly what you do — they have similar websites, offer similar services and more. So, why should someone choose you over someone else? How can you position yourself, your messaging, your website and your services differently?  

6. You will gain a following.

This goes back to #1. The more consistent that you show up where your potential customers are hanging out and the more legitimate that you look — the more that people, in turn, will take you seriously. If you position yourself as an expert, speak to people’s pain points and offer a lot of value (especially if it’s free) people will like, trust and follow you more and more. Once you have a following (like a solid email list, weekly blog readers or Facebook group members) you will have more people interested in what you have to offer and who will more than likely buy from you, whether it’s now or in the future.

7. You will emotionally connect with your clients/customers.

To add to the idea of having a following and offering a lot of free value to them connects to this point and the “know, like, trust” factor. Again, once people like you enough, they will connect with you on a deeper level because they know that you can help them. Instead of just being someone that they see pop in Facebook groups from time to time or someone who offered them a downloadable freebie once (like everyone else) you will be someone who they regularly seek out and trust. Once someone sees that you can help better their business, they will more likely want to work with you. But, not as many will want to if they don’t feel like you are an expert who can help them. So, make sure that you not only ARE the part, but LOOK the part, too.  


Branding 101 - Free Downloadable Guide
It's 2018! How is your branding looking for the new year? Do you have a logo, website and more that you absolutely love…or…not so much? If you’re not a design professional, branding might be something that you don’t love to do for your business or you simply don’t have time for, so let someone else take over! Sign-up below to receive the link to download my new and free PDF tool “Branding 101: What it is, what it isn’t and why you need it” — right now! This quick and simple guide will walk you through why it’s important to establish consistent and memorable branding within your biz — and if you can DIY some of it or if you should hire that professional. If you have any questions after going through it, let’s connect and chat some more!

7 creative resources for non-designers

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Whether you’re a small business owner still DIY-ing your branding and visuals, or you’re a professional designer (like me) — it’s important to have go-to creative resources online that you regularly visit. You might be needing to look for new fonts, piece together a new color palette, design some simple illustrations or icons for your website or need new, strong photos to use within your blog and social media graphics. Or, you might simply hit a wall from time to time and need to download some new templates and find inspiration for your designs.

Below is a quick-hit list of (just a few of) my favorite sites that I constantly defer to when I’m working on a new brand for a client or even my own business development graphics. Leave a comment and let me know what a few of yours are as well, if they’re not listed here, so that I can check ‘em out!

Creative Market: This is absolutely one of the best online resources for design! You can find and purchase anything that you need — from fonts, to vector illustrations, stock photos, textures, patterns — and beyond. They also email featured freebies that you can download (which I do often! Gotta love a free font that comes with a commercial license or some new vector watercolor splashes!) They even offer templates for flyers, brochures, social media graphics, business cards, logos and more. Buy from one of their package options and stay stocked up on your credits, so that you can quickly download what you need, when you need it! (I know that I do.)

FontSquirrel + DaFont: As mentioned in my recent blog post about free + premium fonts, free font sites provide fonts that are free for personal use and often have limited licenses that you must consider. You might be able to use some that have commercial licenses and are still free, but make sure to check first!

FontSquirrel advertises itself as being 100% free for commercial use.

A site like DaFont offers plenty of free fonts (but mainly for personal use) and encourage you to donate to the font designer. Oftentimes, I like to peruse fonts that I want to use for a client job — and experiment with a few. But, once I find the right font, I either find the link to the designer’s site to purchase it OR find a provided link that connects to creative resource sites like Creative Market or Design Cuts, where you can also purchase a commercial license for the font — and that might run anywhere from $12-30. Although other typefaces can cost much more, I like finding these types of fonts that are more affordable and that I know I am legally “OK” using. But again, if you’re using a font for fun or with a personal project (that isn’t classified as “commercial”) then certainly play with free fonts! There are countless collections on these two sites alone, ranging from handwritten/cursive, to holiday-themed, to retro and more!

Pexels.com + Unsplash.com: According to the Pexels website: “It's hard to understand complex licenses. That is why all photos on Pexels are licensed under the Creative Commons Zero (CC0) license. This means that the pictures are completely free to be used for any legal purpose. The pictures are free for personal and even for commercial use. You can modify, copy and distribute the photos. All without asking for permission or setting a link to the source. So, attribution is not required.”

The same applies to Unsplash.com. There are many photos that crossover between the two sites, because they are so similar. I use these sites because the stock photos are beautiful, sleek and artistic. They are not like what you will find on iStock or Shutterstock that are a bit generic — and that everyone has used at one time or another. The best part, they are 100%, totally free to use!

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Canva: By now, I’m sure that you’ve heard of or are using Canva for creating graphics, especially if you’re DIY-ing your designs. I used to not be super crazy about this platform, as I felt that it made “everyone a designer” but now, I see its importance as I help to serve small business owners who are creating their own graphics, until they have a budget to work with a professional designer. I’m actually planning to setup and share an account with my social media strategist, so that we can quickly create and access graphics together. I currently design my brand images in Photoshop, so this will help to free up some space on my computer and allow me to be more efficient with the constant creation of small + simple graphics. (And, I can still use my brand + stock photos, fonts + colors, so that my graphics look just as professional as before.) With that said, Canva is great when it comes to creating a template for anything imaginable — posters, flyers, social media graphics, cards and more. And, it uses a drag-and-drop format, which makes it user-friendly and pretty intuitive to pick up on.

Colour Lovers: This is a handy site for browsing and creating color palettes, shapes and patterns. It also provides you with the RGB, CMYK and HEX codes, so that you can use the exact swatches in your designs. If you’re not sure what the color modes that I just mentioned mean, reference this post that I just wrote last week about color systems!

I like to use this website when I’m experimenting with colors for a logo or creating the official palette for a client’s brand. I like to see what works well together and what doesn’t and file/save away different collections and themes. Even if I don’t end up using a particular palette for the current project that I’m working on, I might use it for another one in the future!

With this list of resources, you should be equipped with some solid, go-to sites for discovering fonts, downloading graphic templates and photos, designing your own graphics and creating color palettes. Happy designing!


Branding 101 - Free Downloadable Guide
If you’re not a design professional, branding might be something that you don’t love to do for your business or you simply don’t have time for, so let someone else take over! Sign-up below to receive the link to download my new and free PDF tool “Branding 101: What it is, what it isn’t and why you need it” — right now! This quick and simple guide will walk you through why it’s important to establish consistent and memorable branding within your biz — and if you can DIY some of it or if you should hire that professional. If you have any questions after going through it, let’s connect and chat some more! 

7 reasons that you need a strong brand (no matter how small you are)

As a small business owner, you might not think that establishing professional and sophisticated branding is necessary until you become a little “bigger.” The truth is, in order to grow, be recognized and become more known, branding is essential and one of the most important investments that you can make in your business. It can take your business from “blah” to “ahh!” and I’ve outlined just a few reasons why, in today’s mini blog post:

1. You will be taken seriously.  

If you look consistent and legitimate, then you will look more professional. And, the more professional that you look, the more that people will view you as an expert, like you, trust you and hire you. Plain and simple.

 2. You will be memorable.

The more that you show up consistently, the more that your potential clients will start to recognize you — over and over again. People like familiarity and to be connected to something that they feel they’ve known forever. Which leads me to #3.

 3. You will be trusted.

You’ve probably heard business coaches and thought leaders mention the “know, like, trust” factor. Well, it’s definitely a very real thing. When it comes to potential customers, they first have to get to know you. Once they know you and see what you’re about/represent, they begin to truly like you. Finally, once they like you, the more likely they are to trust you. And once you have that trust, you have the start of a beautiful business relationship — and they will most likely end up hiring you.

4. Your mission and vision will be stronger.

I always say that even before design and visuals come into play, you need to determine the mission/vision of your business — it’s one of the first and most important parts of branding. You need to know who you are, what you do and who you serve. Who is your niche market? What do you want to become known for? Once these components are solidified, you will find that your overall identity looks so much more professional, because you know exactly who you are.

5. You will be unique.

Professional branding will set you apart and help you to stand out from the crowd. In this saturated world of online business, there are a million other people who do exactly what you do — they have similar websites, offer similar services and more. So, why should someone choose you over someone else? How can you position yourself, your messaging, your website and your services differently?  

6. You will gain a following.

This goes back to #1. The more consistent that you show up where your potential customers are hanging out and the more legitimate that you look — the more that people, in turn, will take you seriously. If you position yourself as an expert, speak to people’s pain points and offer a lot of value (especially if it’s free) people will like, trust and follow you more and more. Once you have a following (like a solid email list, weekly blog readers or Facebook group members) you will have more people interested in what you have to offer and who will more than likely buy from you, whether it’s now or in the future.

7. You will emotionally connect with your clients/customers.

To add to the idea of having a following and offering a lot of free value to them connects to this point and the “know, like, trust” factor. Again, once people like you enough, they will connect with you on a deeper level because they know that you can help them. Instead of just being someone that they see pop in Facebook groups from time to time or someone who offered them a downloadable freebie once (like everyone else) you will be someone who they regularly seek out and trust. Once someone sees that you can help better their business, they will more likely want to work with you. But, not as many will want to if they don’t feel like you are an expert who can help them. So, make sure that you not only ARE the part, but LOOK the part, too.  


Branding 101 - Free Downloadable Guide
Here we are, 2017! How is your branding looking for the new year? Do you have a logo, website and more that you absolutely love…or…not so much? If you’re not a design professional, branding might be something that you don’t love to do for your business or you simply don’t have time for, so let someone else take over! Sign-up below to receive the link to download my new and free PDF tool “Branding 101: What it is, what it isn’t and why you need it” — right now! This quick and simple guide will walk you through why it’s important to establish consistent and memorable branding within your biz — and if you can DIY some of it or if you should hire that professional. If you have any questions after going through it, let’s connect and chat some more!