typefaces

QUICK TIP: How many fonts do you need for your brand?

One of the most popular questions that I get from entrepreneurs who are ready to brand their businesses is, “how many fonts do I need?” While you may use a different and unique typeface just for your logo (which is perfectly normal and fine) — you do need to establish at least a couple of typefaces to be consistently used on all of your print and web materials. Your typography selections are just as crucial to your brand as your color palette. They play a huge role in contributing to the overall look and feel of your identity — and it’s important to get them right.

You really shouldn’t use more than (3) typefaces on a regular basis. When more than three are used and not consistently, it makes your brand look confusing, not sophisticated and not professional. Plan to just stick with a classic serif (for example, think “Garamond”) as well as a clean and modern sans serif (again, think “Gotham.”) The third exception is a script/handwritten typeface, which can be used in special instances. Read below to find the definition of each one. Above all else, always remember to keep it simple!

1. Serif

A serif typeface has little lines (or strokes) added as embellishments at the ends of characters. Times New Roman is a generic example. These are good to use when reading large blocks of text (like you often see in books) and are great for professional and traditional purposes.

2. Sans serif

A sans serif typeface doesn’t have the serif strokes coming off its characters. Arial and Helvetica are common examples. This style of font has a cleaner, more modern look and feel.

 3. Script  

Finally, a script typeface is, as you might guess, “script-y.” It’s meant to look like cursive handwriting, or on a fancier level, even calligraphy. It’s meant to not be overused, but is great for accenting pullout or highlighted words in a headline or quote. I like to use one to complement my pair of serif and sans serif fonts in a brand to give designs a personal, classy and sophisticated touch.


Branding 101 - Free Downloadable Guide
I got a question for ya. How is your branding looking? Do you have a logo, website and more that you absolutely love…or…not so much? If you’re not a design professional, branding might be something that you don’t love to do for your business or you simply don’t have time for, so let someone else take over! Sign-up below to receive the link to download my new and free PDF tool “Branding 101: What it is, what it isn’t and why you need it” — right now! This quick and simple guide will walk you through why it’s important to establish consistent and memorable branding within your biz — and if you can DIY some of it or if you should hire that professional. If you have any questions after going through it, let’s connect and chat some more!

3 big design trends (that will impact summer 2017)

I’m keeping this week’s blog post short and sweet. Quick and dirty. Easy peasy.

If you’re a designer or a business owner about to hire a designer, you need to be up on a few things (like in any industry) — if you want your artwork and marketing to be successful and relevant.

Each year, trends come and go. Just like with fashion, certain colors and styles are either “in” or “out” — but with time, usually come back around. With graphic design and branding, there are a few elements in particular that have made their comebacks in a really big way. And, for me, they are particularly important to implement into your summer work. I think that they will help certain designs to stand out and be remembered — which of course is the goal of any good design. They bring good vibes, fun times and that “endless summer” youthful feel that I think most of us really love and long for. Leave a comment and let me know if you agree!    

1. Bright and vibrant colors

Neon has come back from the ‘80s, y’all. The louder, the better. Think hot pinks, sizzling oranges and juicy yellows. With a palette like this, the sun is shining all day. 

2. Bold fonts

The last few design seasons have preached the importance of clean and minimal design. And, while that is definitely my style and one that will never go away, it’s OK to let your hair down, bump up that point size and experiment with some thicker/heavier typefaces that you normally wouldn’t use. Consider arranging typography differently — enlarge the size, stack, run it down the sides or all the way across a page. Go big or go home!

3. Raw and original photos

Who doesn’t still love Polaroid-style instant snapshots, capturing candid, real-life moments? I know that we live in the world of perfectly-filtered selfies now, but it’s time to get back to the basics. AND – stop using generic stock photos that everyone else is using, too. Hire a photographer to take actual brand photos of you — and your products. Or, go to your local dollar or craft stores and find items that you can use to style within flat lays for homemade shoots using your smartphone. No matter your method, the more original, the better. Quite literally, get real! 


Branding 101 - Free Downloadable Guide
I got a question for ya. How is your branding looking? Do you have a logo, website and more that you absolutely love…or…not so much? If you’re not a design professional, branding might be something that you don’t love to do for your business or you simply don’t have time for, so let someone else take over! Sign-up below to receive the link to download my new and free PDF tool “Branding 101: What it is, what it isn’t and why you need it” — right now! This quick and simple guide will walk you through why it’s important to establish consistent and memorable branding within your biz — and if you can DIY some of it or if you should hire that professional. If you have any questions after going through it, let’s connect and chat some more!

How to choose the right fonts for your brand

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“How do I pick fonts?” is a really common question that I’ve gotten since I’ve been branding clients, especially the last couple of years. Although your brand can evolve, change and certainly grow with you over the years, typefaces and color palettes are major components by which your audience comes to recognize you. You don’t want to constantly be switching things up every few months.

Branding and design is a big investment. You want to be professional and you want to do it right. Choosing a nice combination of typefaces is one way to help your visual identity stand out and be remembered. Whether you are putting some pieces together yourself or you’re working with a designer, here are three quick and easy tips to keep in mind:

1) Start with at least two: a serif and sans serif

While there are endless options and varieties of fonts floating around all over the world, this is a simple, classic and always solid way to look at and start pairing them together. It’s a rule of thumb that I was always taught in design school. Choose a serif (in “regular, non-design terms” think Times New Roman) and then choose a sans serif to offset it a bit (again, in “regular, non-design terms” think Arial.) You want something that is easy to read, especially in large blocks of copy. And, you want something that can be used to help break up the copy and will give a viewer’s eyes something else to rest on and look at. Also, a big tip is to choose fonts that come from “families” basically meaning that there are different variations of each (like regular, bold, italic, etc.) – this way, they will be more versatile to work with.    

2) Find typefaces that express your voice, personality and style

What is your brand representing? Who are you, what do you do, what are you about and whom do you serve? How do you want to make those people feel? Think about the experience that you want them to have when they come into contact with any aspect of your brand. The typefaces that you use within your logo, website, marketing materials and social media graphics need to tell stories and represent your brand accurately. So, consider if you want that style (and in turn, the fonts) to be light, modern, sophisticated and soft — or big, heavy and bold. Fonts and the right combinations of them can provide you with major impact — and look and feel. 

3) Decide between purchasing and/or downloading fonts for free

It’s usually smart to purchase your font collections, so that you can own desktop and website licenses to use them. Less people might be likely to have them. And many times, they are higher quality and legally safe to use. Creative Market and My Fonts are great resources for purchasing them. Other designers will advise against downloading free fonts, but I don’t totally agree with that. I have downloaded A LOT of free fonts over the years and they’ve functioned perfectly fine and fit the projects that I needed them for. You can use Font Squirrel or DaFont to browse countless options. The downside is that of course, anyone can download them, so they won’t always be as original — although they can still be effective and professional to use. The same can be said for purchased fonts — anyone can purchase the same ones that you do. So, it’s really up to you and whatever your budget is!

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Branding 101 - Free Downloadable Guide
Here we are, 2017! How is your branding looking for the new year? Do you have a logo, website and more that you absolutely love…or…not so much? If you’re not a design professional, branding might be something that you don’t love to do for your business or you simply don’t have time for, so let someone else take over! Sign-up below to receive the link to download my new and free PDF tool “Branding 101: What it is, what it isn’t and why you need it” — right now! This quick and simple guide will walk you through why it’s important to establish consistent and memorable branding within your biz — and if you can DIY some of it or if you should hire that professional. If you have any questions after going through it, let’s connect and chat some more!