If you could improve your business today, you would, right? As business owners, we are always looking for the next best thing — the most popular online courses to help us book more clients, the quick fix to grow our email list, how to come up 56 different blog post ideas in an hour, how to increase our organic reach on Facebook — and the list goes on. I’ve downloaded my fair share of freebies, opted in to multiple email lists of the world’s leading entrepreneurs and even hired a business coach + joined a mastermind group this year. It’s wonderful to keep an idea mind, always be willing to learn and grow and see what’s working for those who are truly successful and earning multiple six figures a year.
While we really know that setting ourselves (and our businesses) up for success still takes a lot of time and hard work — nothing is as easy as it seems or is advertised — I’ve got a few quick tips for you to follow today, that will most definitely improve your current branding. Can you say that you’ve done all five of the following? Ask yourself now…and you will learn a little more about your biz and what you need to keep working on. And, go!
1. Know who you are
You can’t solve problems for others and know what you’re truly passionate about or good at, if you don’t truly know yourself. What do you do? What do you WANT to do? What do you want to be known for? Do you see yourself doing it for a long time? If you know the answers to these questions, then jump to #2. If you don’t, you need to figure out the answers. Realize what you really enjoy doing, if you can provide a service or sell a product around it and if it will truly benefit someone’s needs.
2. Know your audience
After knowing yourself, what you do and what you want people to associate you with, ask yourself who your ideal client is. Do you appeal to fellow entrepreneurs, mid to large size businesses, corporate companies, non-profits or a different group? You can’t sell to someone if they don’t need what you offer. There has to be a specific audience that wants what you can provide, so make sure that you’re marketing to them. Find them, they need you!
3. Review your visuals + content
If you know who you are, what you enjoy doing and can sell what someone needs directly to them, you can have a very successful business. But, in order to look professional, you have to play the part. If you don’t have a strong logo, website, social media graphics, marketing materials and messaging in place, you will not be taken seriously by your clients. The more consistent you are with all of the aspects of your branding matching and flowing together cohesively — and your content being delivered in a complementary way with the branding — the better the chances are of you looking more sophisticated and legitimate. Your branding is a reflection of your personality, your style and how you serve your clients. If your visuals connect with your words and they communicate well together, your brand will be expressed more effectively and resonate better with your clients.
4. Show up consistently everyday
Along with ensuring that your branding is professionally in place, it’s up to you to always show up. Show up for your brand, your client and the work that needs done. At the end of the day, as an entrepreneur, you have to hold yourself accountable. The harder you work at making sure that your branding is strong, the client work gets done and your business development is taken care of each week — the more consistent your business will be. And, consistency is KEY. Without it, as mentioned above, you won’t be taken seriously. Work hard every single day. It WILL pay off.
5) Outsource what you’re not good at, you don’t enjoy doing or you don’t have time for
Since I just mentioned working hard and holding yourself accountable, an important thing to realize when running a business is also knowing what you’re good at and what you’re not — plain and simple. As a business owner, you will often start off running around, doing everything. I’m a graphic designer. I enjoy designing, writing and client + project management. I don’t love basic admin tasks like email management, posting blog and social media graphics or accounting. So, I’m going to spend my time and energy on being productive with what I love to do and am good at and I’m going to delegate the other work to someone else. It’s better to put your focus on positive energy and hire professionals to do the “other” work that you don’t have time for or like to do. There is nothing wrong with that!